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Baits- Lures

Baits- Lures

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  1. Rapala Sufix ProMix 14lb Test Fishing Line 400yds 601-014

    Rapala Sufix ProMix 14lb Test Fishing Line 400yds 601-014

    $4.99
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  2. Shimano 7' Scabard Fishing Rod with AX4000 Fishing Reel

    Shimano 7' Scabard Fishing Rod with AX4000 Fishing Reel

    $39.93
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  3. Zoom Bait Green Chartruse/Pumpkin Finesse Worm Fishing Lure (Multi-Pack) 004-012

    Zoom Bait Green Chartruse/Pumpkin Finesse Worm Fishing Lure (Multi-Pack) 004-012

    $4.79
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  4. Zoom Bait Green Pumpkin Finesse Worm Fishing Lure (Multi-Pack) 004-013

    Zoom Bait Green Pumpkin Finesse Worm Fishing Lure (Multi-Pack) 004-013

    $4.79
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  5. Zoom Bait Watermelon Seed Finesse Worm Fishing Lure (Multi-Pack) 004-019

    Zoom Bait Watermelon Seed Finesse Worm Fishing Lure (Multi-Pack) 004-019

    $4.79
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  6. Zoom Bait Green Pumpkin Finesse Worm Fishing Lure (Multi-Pack) 004-025

    Zoom Bait Green Pumpkin Finesse Worm Fishing Lure (Multi-Pack) 004-025

    $4.79
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  7. Zoom Bait Green Pumpkin/Chartruse Finesse Worm Fishing Lure (Multi-Pack) 004-104

    Zoom Bait Green Pumpkin/Chartruse Finesse Worm Fishing Lure (Multi-Pack) 004-104

    $4.79
    Learn More
  8. Zoom Bait Bubble Gum Trick Worm Fishing Lure (Multi-Pack) 006-039

    Zoom Bait Bubble Gum Trick Worm Fishing Lure (Multi-Pack) 006-039

    $4.79
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  9. Zoom Bait White Trick Worm Fishing Lure (Multi-Pack) 006-040

    Zoom Bait White Trick Worm Fishing Lure (Multi-Pack) 006-040

    $4.79
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  10. Zoom Bait Methiolate Trick Worm Fishing Lure (Multi-Pack) 006-042

    Zoom Bait Methiolate Trick Worm Fishing Lure (Multi-Pack) 006-042

    $4.79
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Carhartt  King Kutter Hobart
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  • Lifetime Products Inc.
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  • Carhartt
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About Rural King

Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 64 stores in a seven state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan and Missouri). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.

We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.

Our 60 locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that's why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you're looking for.

Family Owned and Operated • Sixty four stores in seven states • Over 50,000+ products available

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