Reels - Rods

About Rural King

Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 64 stores in a seven state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan and Missouri). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.

We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.

Our 60 locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that's why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you're looking for.