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Rural King - Waterloo, IL

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Rural King - Waterloo, IL

Open : 7:00 am - 9:00 pm
4.5 ★
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Open
Fri:   7:00 am - 9:00 pm
Sat:   7:00 am - 9:00 pm
Sun:   7:00 am - 9:00 pm
Mon:   7:00 am - 9:00 pm
Tues:   7:00 am - 9:00 pm
Wed:   7:00 am - 9:00 pm
Thurs:   7:00 am - 9:00 pm
740 N Market St Waterloo, IL 62298

Available at this location:

Rural King Tractors Closed
  • Curbside Pickup
  • Key Cutting Service
  • Rural King Guns Department in store
  • Small Engine Repair
  • Tractors Available

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Carhartt Logo Stihl Logo Husqvarna Logo Milwaukee Logo Ariat Logo Rural King logo

Rural King – Your Farm & Home Headquarters

Rural King Waterloo is your go-to farm supply store, conveniently located at 740 N Market St, Waterloo, IL 62298. We proudly serve the hardworking families, farmers, and homeowners in IL with dependable products and everyday low prices.

Whether you’re a professional farmer, homesteader, or homeowner, Rural King is your one‑stop farm supply destination in Waterloo. So, stop in today to shop high-quality products, trusted brands, and unbeatable prices for your farm, home, and outdoor life.

Every product is backed by Rural King’s Everyday Low Prices, so you can stock up without overspending.

Products Available at Rural King Waterloo
  • Premium livestock feed and animal health products for cattle, horses, poultry, goats, and pets
  • Farm fencing, gates, tractors, and 3‑point attachments to keep your operation running efficiently
  • Trusted brands like STIHL®, Husqvarna®, DEWALT®, Milwaukee®, Troy-Bilt®, and more, offering chainsaws, mowers, outdoor power equipment, and small engine parts for your property
  • Hardware, building materials, and power tools for any home improvement or construction project
  • Hunting supplies, fishing gear, ammo, and outdoor equipment for every season
  • Lawn and garden products, seed, fertilizer, planters, and seasonal plants
  • Durable workwear and everyday apparel from Carhartt®, Wrangler®, Ariat®, Dickies®, and more, built for comfort and performance on and off the job
 
In‑Store Services at Rural King Waterloo
  • Battery centers and bulk feed pickup
  • Same‑Day Buy Online, Pick Up In Store (BOPIS) for fast, local convenience
  • Friendly, knowledgeable team members who deliver hometown service with national‑brand selection
Rural King - Waterloo, IL - 740 N Market St

The Rural King Experience

Fresh Popcorn and Coffee


Popcorn and coffee available for free at all Rural King stores in Waterloo, IL. 
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Live Poultry


Visit your local Rural King in Waterloo, IL to view our current assortment of poultry and supplies!
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Pets


Well behaved leashed pets are always welcome
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Reviews for Rural King - Waterloo, IL

Leave a review Google
paula hottenrott
Sept. 8, 2026, 10:03 p.m.
Good sales View on Google
Gerald Hodgson
Aug. 28, 2026, 4:17 a.m.
This is one of the nicest Rural King Stores in the area. It's large and has a lot of different kinds of items. I especially like their dog and cat stuff, foods, snacks,cages, etc. They also have a lot of thing for cars, trucks and clothes for country people like me. They have stuff for most kinds of farm animals and pets. It's the big variety of items, that I like about Rural King Stores. Especially this one it's got a lot of items that I don't find at all of the other smaller Rural King Stores. View on Google

Featured Departments - Rural King Waterloo, IL

Rural King Tractors
Welcome to Rural King Tractors, located inside Rural King at 740 N Market St, the official tractor store of Rural King. At Rural King, you'll receive full-service support, special financing offers (subject to approval), and optional tractor delivery (fees may apply). Every RK Tractor is backed by an industry-leading, 8-year limited powertrain warranty. Since 1960, customers have trusted us to deliver the best value and the widest selection of farm supplies and home equipment. Our sub-compact, compact, and utility tractors are unmatched in value anywhere. 
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Frequently Asked Questions

We accept various methods of payment at Rural King. 

 

Online (RuralKing.com):

• Visa
• Mastercard
• American Express
• Discover
• Rural King Credit Card
• Rural King Gift Card
• Sezzle
• PayPal

 

In-store (Rural King Stores):

• Visa
• Mastercard
• American Express
• Discover
• Rural King Credit Card
• Rural King Gift Card
• Sezzle
• Personal and Business Checks
• Cashier's Check (on qualifying purchases)
• Cash
 
 
 
  

To check the balance on a Rural King gift card follow the steps below:

     1. Scroll to the bottom of the page at Ruralking.com.
     2. Select “Your Gift Card Balance” under Customer Care or
         Click Here.
 

Keep in mind you will need to have your full gift card number including the pin.

While we do not currently offer a standing military or veteran discount, we are proud to be a veteran-owned business. We support our nation’s heroes by donating 50% of proceeds from Military Bucket sales to the Gary Sinise Foundation.

From all of us at Rural King: thank you for your service.

Unfortunately, we don’t offer first-time shopper coupons at this time, but you can still save big with:

  • Everyday Low Prices on thousands of items
  • Weekly flyers and exclusive promotions
  • Email deals when you sign up for our newsletter

Sign up at the bottom of RuralKing.com, or call 1-800-561-1752 for help

Yes! This is a popular choice because we do not charge a transfer fee when you buy online and pick up at a Rural King store.

 

Please visit RKGuns.com to view our selection of guns, ammunition, and gear to purchase online.

Rural King is always looking for rural-loving, talented individuals for our team! Check out our Careers page to find openings available in your area.

 

Scroll down to the list of openings and filter by location, departments, and more. Find the position that’s right for you and apply!

 

Yes! Rural King offers price matching on identical items sold by other retailers.

To request a price match:

  • Have a link or screenshot of the competitor’s item handy
  • Call our customer service team at 1-800-561-1752
  • A manager will review and approve qualifying requests
Note: We do not match prices from Amazon, eBay, or third-party sellers.

Yes, well-behaved pets are welcome in our Rural King stores, except where prohibited by law. We know pets are part of the family, and we’re happy to have them visit as long as they’re:

  • Leashed or safely contained

  • Under control at all times

  • Respectful of other customers

Service animals are always welcome under ADA guidelines.